Let's begin with a simple definition of digital marketing. Digital marketing is a type of marketing for promoting and selling products or services on the internet.
It's the process of reaching out to your target audience through various internet marketing channels such as search engines, social media networks, and email.
You can find people interested in your offering through digital marketing and interact with them.
There are several sorts of digital marketing. These types help to understand what digital marketing does actually.
- Website marketing
- Search engine optimization
- Content marketing
- PPC advertising
- Social media marketing
- Email marketing
- Video marketing
- Affiliate marketing
Mike is ready to explain what digital marketing does. Mike wants to promote his online business and find customers to buy his products and services. He knows that his potential customers are out there. He knows digital marketing is the way to go.
1. Website Marketing
The first thing Mike has to do is create a website to showcase his brand, products, and services.
It doesn't have to be fancy. But it should be fast mobile-friendly, easy to use, and offer a great experience to users.
This is the essence of website marketing. A website is the focal point of all digital marketing campaigns and the medium to present your brand to the online world.
2. Content Marketing
Mike's next step should be to start thinking about content. In the digital, marketing is done through the use of online content.
Things like blog posts, videos, images, and podcasts are some of the content types he can use to grab the audience's attention and generate interest in his brand.
This is what content marketing is all about. Mike can analyze his audience's concerns and develop valuable and relevant content to meet their requirements with a well-planned content marketing strategy.
3. Search Engine Optimization [SEO]
The next task Mike has to deal with the search engine optimization.
SEO will help Mike’s website to rank higher in the search results and reach the billions of people that use search engines on a daily basis.
During this stage, he will make sure that his content is relevant to what users want and that search engines can access and understand his website.
He will use different SEO techniques to convince ranking algorithms that his website deserves to be in the top positions of the results for keywords related to his business.
Seo is the best form of online marketing that can get you highly targeted traffic at any time of day or night without paying for it. However, working takes time.
4. PPC Advertising
So, while waiting for SEO to take effect, Mike can explore other options such as PPC advertising.
With PPC advertising, Mike may place his ads at the top of Google search results and on the thousands of websites that participate in the Google advertising network using PPC advertising.
Every time someone clicks an ad and visits his website. Mike will pay a fee to the advertising platform.
His ads will not be shown to all users. But to those that are actively searching for information related to his offerings.
5. Social Media Marketing
The next item on Mike’s task list is social media marketing.
To further expand his reach, he needs to have a presence in the same places his potential customers hang out and this is none either than social media networks.
Websites like Facebook, Twitter, Instagram, and Tik Tok have billions of users that might be interested in Mike’s brand.
These platforms have advertising tools you can use to segment their users based on their locations, interests, and demographics, and target them with image and video ads.
As Mike's audience grows and more people visit his website, he can start engaging with them.
6. Email Marketing
The best channel for this task is email marketing.
Email is the most commonly used communication media and a highly effective sales channel.
Through carefully crafted email messages, Mike can keep his audience engaged and nurture them until they become new customers.
7. Video Marketing
Video marketing is the next item on the agenda. A lot of users are turning to YouTube, TikTok, and other video platforms.
Before they make a buying decision, Mike can take advantage of this by creating amazing videos that help people solve problems, make decisions, or simply have fun before they make a purchase decision.
Besides being a great sales channel, video marketing is one of the best ways to increase brand awareness and build a community of loyal followers.
8. Affiliate Marketing
Affiliate marketing is the last, but certainly not least, channel Mike can use.
Affiliate marketing is one of the oldest kinds of marketing that has grown considerably with the rise of the internet.
The way it works is simple. Mike will give a commission to other people for promoting his products and services on their websites.
This means more businesses while his affiliates are getting a commission for each sale.
Affiliate marketing is not only a great way to increase sales, but affiliates can become the best representatives of your brand.
That is, in fact, what digital marketing does. Mike can now continue optimizing his campaigns by carefully analyzing his digital analytics. By making informed decisions and with lots of patience. He can watch his business grow with the help of digital marketing.
0 Comments