The social media landscape changes constantly, so it’s hard to know where to focus your efforts if you want to make the most of social media in 2022. Luckily, we’ve compiled this list of the top 8 social media platforms to get you started!
1. Facebook
Facebook is one of the largest and most popular social media platforms.
It's a great way to market your business, connect with new customers, share content and photos, etc.
According to Similar Web Statistics(July 2022), Facebook currently has over 19.4 billion monthly visits, as well as 1.97 billion people who visit each day.
The engagement on Facebook is pretty amazing: On average, 100 billion likes are liked every day and 140 million comments are posted each day on public pages.
In 2020, there were 67 million Instagram users on Facebook with more than half of them being American.
Currently, there are 400 million pieces of content that are shared every minute on Facebook by 1.8 billion people so if you want unlimited traffic to your business in 2022, this is a good place to start!
Source: https://www.similarweb.com
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Source: https://www.similarweb.com
Source: https://www.similarweb.com
2. Twitter
One of the newest social media networks on the market, Twitter is perfect for businesses looking to scale their customer reach and interact with new potential customers.
According to Similar Web Statistics(July 2022), There are 7.1 billion monthly visits and 238 million monetisable daily active users around the world in July 2022.
Users have 140 characters or less to say whatever they want and are not allowed any links.
This limits advertising effectiveness, but there are still ways you can connect with other users.
Here are a few suggestions: create a profile that looks professional, share images from customer events and make sure your content is relevant.
Plus, you never know who you might run into on Twitter--Oprah Winfrey is one of the network's 100 million+ followers.
Source: https://www.similarweb.com
Source: https://www.similarweb.com
Source: https://www.similarweb.com
3. Pinterest
Pinterest is one of the fastest-growing social media sites and currently boasts over 433 million active users.
According to Similar Web Statistics(July 2022), 1 Billion monthly visitors come to Pinterest all around the world.
The wonderful thing is most of the visitors are female(52.87%).
It is a great place for sharing, repinning, and discovering content. And what’s more, it offers an advertising service that gets unlimited traffic to you!
With a paid plan, your board will be turned into a shoppable online store.
Customers can click on pins with URLs for them to purchase whatever it is you are selling.
What are you waiting for? Join today and use this wonderful marketing tool to get unlimited traffic to your business.
Source: https://www.similarweb.com
Source: https://www.similarweb.com
4. Instagram
One of the most popular social media apps is Instagram.
It's a powerful way to promote your products and drive traffic to your website.
According to Similar Web Statistics(July 2022), 6.6 billion monthly visitors are coming to Instagram.
Don't be afraid to include promotions, discounts, or contests in order to make more people follow you on Instagram.
The more followers you have the better for marketing purposes and gaining brand recognition.
This app is also great for interacting with other users and sharing the content of interest with them as well as posting beautiful pictures from around the world.
5. LinkedIn
LinkedIn is an effective networking tool that helps you develop a strong network of contacts and connect with others who are interested in your business.
This platform is often used for B2B connections, meaning it would be ideal for looking for clients and team members or expanding existing relationships.
LinkedIn can also help you establish credibility with potential investors or suppliers by showcasing the skills and expertise that you offer through detailed profiles and posts.
Many people use LinkedIn when they want to change jobs, so it may be a good idea to check the site before applying elsewhere just in case any opportunities come up before you get around to applying!
Source: https://www.similarweb.com
Source: https://www.similarweb.com
Source: https://www.similarweb.com
6. Reddit
Reddit is an American social news aggregation, web content rating, and discussion website.
The site ranks posts according to a ranking system which it calls karma points.
Reddit is split into many subreddits. These are smaller communities within the site about specific topics like indie games or food that receive their own rank of karma points separate from the overall website.
It also features message boards that allow readers to post new comments and respond with textual questions, ideas, memes, or other forms of humor.
With more than 50 million daily active users, it is considered one of the most active sites on the internet when measured by both subscriber numbers and activity on the site.
Source: https://www.similarweb.com
Source: https://www.similarweb.com
Source: https://www.similarweb.com
7. Tumblr
Businesses of all sizes can use the ever-growing online sphere, Tumblr, to promote their products and services.
In fact, there are several pro tips for businesses just getting started on this platform:
- You should be posting a minimum of 3 times per day. Posting more often increases engagement. But don't overload your followers with too many posts; they'll just unsubscribe or unfollow you. Shoot for once every few hours.
- Use hashtags - they're very important on Tumblr and also allow you to reach a much larger audience. And using hashtags is key because people will search for them if they want content related to what you're posting about.
Source: https://www.similarweb.com
Source: https://www.similarweb.com
Source: https://www.similarweb.com
8. Youtube
YouTube is probably the best-known site of all since it's owned by Google.
The site is based on video and typically people will come across it because they're looking for a specific type of video, either educational or something entertaining.
The platform has been around since 2005 and really took off because of the easy-to-create videos that you can upload with just a few clicks.
With so many other sites going live streaming, many people are still inclined to just watch uploaded videos that have been created elsewhere rather than watch them live with other users.
It's hard for there not to be at least one YouTube video about something someone is curious about, making it always a good starting point when trying to find interesting content online.
Source: https://www.similarweb.com
Source: https://www.similarweb.com
Source: https://www.similarweb.com
Summary
Social media platforms are no longer merely a clever way for people to connect, share, and meet. It is currently one of the most effective advertising strategies available to businesspeople for reaching their specific markets. The top 8 social media networks in 2022 to get unlimited traffic to your business are Facebook, Twitter, Instagram, Pinterest, LinkedIn, Tumblr, Reddit, and YouTube. As a result, start setting up these social media profiles today and grow your accounts consistently.


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